Switching to Cleaner Makeup Brands: A Journey Toward Conscious Beauty

As a 35-year-old mom, stepmom, and esthetician, I am passionate about making informed choices that benefit not only my skin but also my health and the environment. In recent years, the beauty industry has seen a significant shift towards cleaner makeup products, and I believe it’s time for all of us to embrace this positive change. In this blog, I’ll share my journey of switching to cleaner makeup brands, highlighting my favorites, Crunchi and Dime Beauty, and the benefits of choosing cleaner cosmetics. As an affiliate, I earn a commission from qualifying purchases.

Understanding Clean Beauty

Clean beauty refers to products that are free from harmful chemicals, toxins, and synthetic additives. These brands prioritize safe ingredients that are better for our skin and the planet. As busy moms, it’s essential to choose makeup that not only enhances our beauty but also aligns with our values of health and sustainability.

Why Switch to Cleaner Makeup?

1. Safer Ingredients:

   Cleaner makeup brands focus on using non-toxic ingredients that are less likely to cause skin irritation or allergic reactions. As someone who cares for my own skin and the skin of my clients, I want to ensure that what I’m putting on my face is safe and beneficial.

2. Environmental Impact:

   Many clean beauty brands prioritize eco-friendly practices, from sourcing ingredients to packaging. By choosing brands like Crunchi and Dime Beauty, we support companies that are committed to reducing their carbon footprint and using sustainable materials.

3. Transparency:

   Clean beauty brands often provide clear information about their ingredients and sourcing practices. This transparency allows us to make informed choices and fosters trust in the products we use.

4. Holistic Approach:

   Switching to cleaner makeup aligns with a holistic approach to beauty. It encourages us to consider not only the products we use but also our overall lifestyle, including diet, fitness, and self-care. (I implement a holistic approach in my practice as an esthetician)

My Favorites: Crunchi and Dime Beauty

Crunchi Makeup

I love Crunchi for its commitment to clean, high-performance makeup. Their products are free from harmful chemicals and are designed to enhance your natural beauty.

Here are the products I use and love:

-Crunchi Smart Primer: Blurs the look of pores and fine lines, creating a smooth canvas that helps extend makeup wear

- Crunchi Foundation:This lightweight, buildable foundation provides great coverage while allowing your skin to breathe. It’s perfect for busy days when you want a flawless look without feeling weighed down. I use the shade 2.0 in the winter and 2.5 in the summer.

- Crunchi Lip Crayons: With a beautiful range of shades, these lip crayons are hydrating and long-lasting, making them an essential for any mom on the go. My favorite shade is Fresh Mauve.

Dime Beauty

Dime Beauty is another fantastic brand that strives for clean, effective beauty solutions. Their products are cruelty-free and made with thoughtful ingredients.

My favorites that I use are:

- Dime Beauty Tinted Glow Wonderscreen SPF 30: Its a tinted sunscreen that makes the skincare routine more simple. It provides light coverage and glow. It does feel a tad oily so I lightly apply Colorescience Sheer Matte SPF 30 Sunscreen Brush over it. I use shade 2.

- Dime Beauty Volume Mascara: I am allergic to many mascaras. This is one of the few mascaras that does not cause my eyes to water or itch. This is mascara is mostly non flaky. I have recently been trying Melaleuca’s Sei Bella Volume Mascara, since they have a local store, and it is one I can also wear. I do prefer the Dime Beauty one it lasts longer and doesn’t flake.

Tips for Transitioning to Clean Makeup

1. Do Your Research: Start by looking into clean beauty brands that align with your values. Read reviews and ingredient lists to find products that work for you.

2. Start Small: Transitioning doesn’t have to happen overnight. Begin by replacing a few of your favorite products with cleaner alternatives, such as foundation or lip color.

3. Test Products:Many clean beauty brands offer sample sizes or travel kits. Take advantage of these to find the perfect match for your skin without committing to full-sized products.

4. Listen to Your Skin: Pay attention to how your skin reacts to new products. Clean makeup should enhance your natural beauty without causing irritation.

As we embrace cleaner makeup brands like Crunchi and Dime Beauty, we take a step toward a healthier, more conscious beauty routine. Switching to cleaner cosmetics not only benefits our skin but also supports healthy practices and aligns with our values as busy moms. Let’s prioritize our health and well-being while feeling beautiful and empowered every day! Here’s to a more radiant, clean beauty journey in 2025 and beyond! ✨